FRÉDÉRIC MASSIE

From 2004

The Pragmatist

Born and raised in Aquitaine, Frédéric complemented his oenology degree from the University of Bordeaux with a master’s in vineyard management — a solid grounding for understanding the global challenges of the wine industry. He quickly became part of the company’s core team and is now well-placed to analyse the evolution of wine consulting. Frédéric defines strategies in a constantly changing industry, a pace fully embraced by our consultancy.

FRÉDÉRIC MASSIE - Vignerons Consultants
FRÉDÉRIC MASSIE - Vignerons Consultants
FRÉDÉRIC MASSIE - Vignerons Consultants

Adapter plutôt que remplacer

Il définit les stratégies dans une filière en mouvement permanent, un tempo que notre cabinet sait capter. Adapter plutôt que remplacer, Frédéric Massie est attaché aux cultures vinicoles locales. Incollable aussi sur la migration des oiseaux : démontrer, par exemple, que la bécasse des bois termine sa migration en Gironde… Ce qui en dit un peu sur lui-même et beaucoup sur l’évolution du climat.

"I want our clients to achieve autonomy. To do this, I give them the necessary tools and create a climate of trust. The essential goal is that they also make progress independently."
FRÉDÉRIC MASSIE